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Transforming the understanding
and treatment of mental illnesses.

Marketing and Community Relations Unit

MCRU provides patient recruitment and community engagement support for clinical research studies conducted at the NIMH IRP. It provides comprehensive and collaborative patient recruitment plans including marketing and community relations that reach out to diverse and targeted research study participants. MCRU is available to work in partnership with investigators to help develop recruitment plans that are strategic, customized, and tailored to distinguish individual studies and to effectively and successfully connect mental health populations with specialized researchers.

The MCRU team has extensive expertise and professional experience in marketing, design, and community engagement in the health field. Services include, but are not limited to:

  • Recruitment Material review for IRB approvals
  • Comprehensive marketing plans
  • Advertising plans and consultation for ad buys
  • Design and materials development
  • Community engagement
  • Events planning/speaking engagements
  • Geomapping services
  • Recruitment database development
  • Digital and social media recruitment
  • Content/messaging development
  • Visual image development
  • Booklet/manual design
  • Animated graphics videos
  • Podcasts

OCD Staff

Susanna Sung, LCSW-C

Kalene DeHaut, LCSW

Kathleen Samiy